Affinity Shipping LLP is a shipbroker founded by Richard Fulford-Smith, former CEO of Clarksons, the world’s biggest provider of shipping services. Shipbrokers are the intermediaries between the people who own the ships and the people who have the goods that need moving. They also negotiate between shipyards and shipowners for the prices of new (and old) ships.
The client wanted an identity which was inspiring and flexible enough to cope with the company’s rapid growth into new areas. We presented him with a logo which was both ship and shield; which could be re-shaped to create a family of icons to represent every department in his fast-growing organisation.