University College London — keen to promote greater diversity in the student body at their new Queen Elizabeth Olympic Park campus — developed a proposal to build extensive, skateable architecture across the new site. Named City Mill Skate, it needed a public face which was both approachable and inspirational. We created ‘Skateface’, a characterful totem whose features reference key aspects of the project; skateboarding, skate obstacles and the City Mill River from which the project takes its name.
