University College London — keen to promote greater diversity in the student body at their new Queen Elizabeth Olympic Park campus — developed a proposal to build extensive, skateable architecture across the new site.
Having developed a rich and engaging visual identity for City Mill Skate we were asked to build on this success in the digital execution. We delivered a site which satisfied both client and users, with a powerful and easy-to-update content management system allowing fast population of film, photography and audio, and an engaging user experience, optimised for viewing on the smart phones of the Gen Z target audience.