‘We want our website and identity to strive for the same assertiveness we aim to achieve in our buildings’.
Our client’s brief was clear. We responded with a subtly striking word mark and broader visual identity which evokes a feeling of space and form without being literal or heavy handed. The distinctive form of this word mark was echoed in the website navigation, and we took a ‘quality not quantity’ approach to content, with concise text and striking project imagery (note the generous square framing, reflecting the logo mark) given the space to shine.