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Awarded ‘Rising Star 2020’ by House & Garden magazine and featured in their Top 100 Designers for 5 consecutive years spurred interior designer Olivia Outred to seriously consider her practice’s visual identity. Her brief; to differentiate her eponymous practice from her competitors, many of whom cloak themselves in a formulaic visual language of heritage and luxury. Our discussions took us to somewhere more unique and authentic, with a mission to communicate a practice that is ‘strong and strange, crafted and interesting, with classical foundations and exotic touches’.