The Macallan’s Masters of Photography series invites a celebrated photographer to produce a body of work that comments on The Macallan; this is paired with a bottle of whisky and sold in a limited edition.
We were asked to create the packaging for the Albert Watson release, which featured black-and-white platinum prints shot during a 12-day, 600-mile journey through Scotland. We designed a fine art inspired presentation box that incorporated the bottle (with a custom label featuring one of Watson’s images), a case bound book outlining the genesis of the shots and a hidden drawer containing a signed frontispiece and portfolio of prints.
